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Annie

SHE/HER | SAGITTARIUS | INFJ

I’m a lifelong creative with passions across mediums, from carpentry and interior design to beaded embroidery and garment design. I love a project that challenges me both creatively and intellectually, which led me to pursue a Masters in Communication with a focus on content strategy and UX design from The University of Washington. I’m a quick learner with an upbeat attitude, and I’m so excited to join your team!

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Experience + Education

Work Experience

WE COMMUNICATIONS

Account Executive (March 2023 - April 2025)

  • Managed day-to-day client communication for multiple accounts, ensuring timely updates and campaign execution

  • Drafted and pitched compelling written materials, securing placements in national and trade media

  • Crafted compelling written materials to secure media coverage across print, broadcast, online, and social media channels

  • Monitored media coverage and compiled detailed client-facing reports with insights and performance metrics

  • Collaborated with senior leadership to develop campaign strategies, messaging, and brand positioning

  • Supervised and mentored interns and junior staff, delegating research and coverage tracking tasks

Assistant Account Executive (December 2021 - February 2023)

  • Supported account teams in the execution of PR campaigns across various industries

  • Drafted media materials including briefing documents, press clips, and client reports

  • Conducted daily media monitoring to identify coverage opportunities and track campaign performance

  • Built and maintained media lists using platforms like Muck Rack and Cision

  • Led coordination of media interviews, press events, and product mailers

  • Maintained editorial calendars and tracked pitching opportunities across relevant outlets

Education

UNIVERSITY OF MASSACHUSETTS, AMHERST

Bachelor of Arts in Political Sciece (2016 - 2020)

Bachelor of Arts in Communication (2016 - 2020)

  • Received academic certifcations in Film & Media Studies, Media Literacy

​UNIVERSITY OF WASHINGTON

Master's of Communication in Digital Media (2020 - 2022)

  • Included coursework in UX design and research, content strategy, storytelling, change management, decision science

WHARTON EXECUTIVE EDUCATION

Professional Certification in Product Management and Strategy (2023)

Skills & Proficiencies

SKILLS

  • Prototyping + wireframing

  • Visual design

  • Written client communications

  • Public-facing communications

  • Client education

  • Content strategy development

  • Project management

  • Agile+

  • Audio & video content development

  • Garment construction

  • Beaded embrodiery 

  • Basic woodworking & proper tool handling

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PROFICIENCIES

  • Smartsheet

  • Figma

  • Copilot

  • Adobe Creative Suite

  • Miro

  • usertesting.com

© 2023 by Annie Porter Proudly created with Wix.com

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